The mint-flavored cigarettes are overwhelmingly used by young people and minorities, particularly Black smokers, 85% of whom smoke menthols
Perettis in graduate school, but then left, he says, to teach medieval literature at Harvard, Yale and Michigan State universities
For year ended 31 December 2025 Volume Revenue Reported Reported Current Exchange Constant Unit vs 2024 m vs 2024 m m vs 2024 New Categories 1,813 +4.8 % (6) 1,807 +4.3 % Vapour (units mn) 244 -11.6 % 543 -11.2 % (1) 542 -11.4 % HP (sticks bn) 8 -3.4 % 470 +6.2 % 1 471 +6.2 % Modern Oral (pouches bn) 7.5 +19.0 % 800 +18.3 % (6) 794 +17.3 % Traditional Oral (stick eq bn) 0.7 -10.3 % 37 +9.9 % (1) 36 +5.1 % Total Smokeless 1,850 +4.9 % (7) 1,843 +4.4 % Total Combustibles 237 -4.9 % 6,974 -0.9 % 226 7,200 +2.3 % Other1 485 +10.8 % 20 505 +15.7 % Total 9,309 +0.7 % 239 9,548 +3.3 % Constant currency measures are calculated based upon a re-translation, at the prior year's exchange rates, of the current year's results of the Group and, where applicable, its segments
Choisir son Drip Tip , Monsieur Vapoteur, blog Journal du vapoteur , 13 juillet 2015
